Customer Marketing Manager, Solera Sweden
Alumni Global
- Stockholm
- Permanent
- Heltid
As a customer marketing manager, you will play a crucial role in building and maintaining brand loyalty, driving repeat purchases, and ultimately contributing to the overall success of our brands and thus helping our customers in their business. This is a strategical role with a strong hands-on attitude.The Customer Marketing Manager role is a diverse mix of sales, marketing and data-driven customer development. In this role, you will work closely with the sales, marketing and business development team on Solera's beverage & snacks brands. You will develop the business of our retail customers together with the sales team. You will actively plan and implement marketing activities for our brands in the retail channel and develop consumer insights for our customers. You will be responsible for analyzing and identifying customer needs, preferences and buying behaviors as well as monitoring market trends in our categories, reviewing sales in our product categories, proposing concrete actions and actively seeking new growth opportunities to develop our customers' business.Your key responsibilities will include:Be responsible for our customers' shopper and category insights and produce data-derived recommendations and actions to improve product category sales.Be responsible for the annual plan, execution, effectiveness and measurement of our clients' customer marketing activities. Develop and implement customer-specific marketing plans aligned with overall brand strategy and objectives and manage and execute various marketing initiatives across channel, in-store promotion, events and campaigns.Monitor and analyse the market development of our categories and deliver presentations and commercial action proposals to develop the categories.Track and analyze marketing performance metrics to measure campaign effectiveness and optimize strategies.As Customer Marketing Manager you will work closely with Marketing to build commercial plans for our brands, and effective marketing measures. You will also work closely with the Key Account Managers and the sales teams and be actively involved in the client work to build and implement timely and effective commercial plans and activities across our sales channels.The customer Marketing Manager will report to the Off Trade Sales Director.Desired qualifications+5 years experience from customer marketing / trade marketing in the fast moving consumer goods industry, with strong understanding of shopper marketing and retail marketing strategies.Knowledge of trade marketing and promotional strategies.Strong understanding of customer journeys and sales touch points.Experience creating and executing shopper marketing campaigns and programs that drive consumer engagement and advocacy.Experience in creating shopper insights and customer segmentation -based strategies.Technical knowledge and experience of the latest digital marketing tools and channel and social media marketing.Academic degree.We are looking for a strategic and creative thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the consumer experience. To succeed in the role we believe that you have strong analytical and problem-solving skills combined with a hands-on attitude, strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex, fast-paced and agile environment. You have excellent communications skills and you are a strong relationship and network builder both internally and externally.About Solera Sweden
Solera Sweden is a fast-growing company within the Swedish beverage market. We import and sell both alcoholic and non-alcoholic beverages from all around the world.We operate in all channels available in Sweden, and in all relevant beverage categories. Our history is long and we have strong relationships established with the key customers in the Swedish market. We are part of a Nordic constellation of companies enabling us to offer our partners a way into all Nordic markets. In 2021, the Nordic Solera beverage group became part of the Danish company, Royal Unibrew.Solera Sweden has the ambition of becoming the leading multi-beverage company and the preferred choice for consumers, customers, employees, owners and partners, by investing in insights capacity and customer focus.We have grown our business and organisation significantly over the last few years and Solera Sweden now has 80 employees and a turnover of 700mSEK.Please email us your application and attach your CV by clicking on the apply button below.Location:
Stockholm, SwedenRef. nr:
A038969Application deadline:
Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.Share this opportunity in your network: