Channel Marketing Manager

Globalization Partners

Stockholm
Tillfälligt
Heltid

3 dagar sedan

Om jobbet:About the jobKey Responsibilities:1. Channel Resource Execution

Localize and execute channel resources (budgets/policies/POSM) obtained by KAMs, ensuring ROI accountability
Develop and evaluate co-marketing plans for distributors/agents

2. Promotions & Event Leadership

Lead end-to-end execution of annual promotions (including KA in-store activities) across DACH & Nordics
Fully own regional exhibitions (e.g., IFA, Nordic Meet) from planning to post-event analysis

3. Marketing Content & POSM Development

Create locally adapted marketing content (digital assets/retail materials) for channel activation
Source, select, and produce non-exhibition POSM (promotional items/digital toolkits)

4. Market Intelligence & Strategy

Conduct competitive analysis on channel strategies (e.g., MediaMarkt vs. Elgiganten)
Provide data-driven recommendations for product go-to-market optimization

Qualifications:1. Education: Bachelor's+ in Marketing/International Business (overseas experience preferred)2. Languages: Fluent English (working language)3. Experience:

5+ years in European trade/channel marketing (B2B2C focus)
Consumer electronics/digital/smart home industry background
Strategic mindset: Ability to align channel tactics with global brand expansion goals

Globalization Partners

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