Head of Customer Experience to SF Anytime
SF Studios
- Stockholm
- Permanent
- Heltid
- Lead and coordinate the daily operations within Customer Experience - setting direction while staying close to execution.
- Define and drive the strategy for developing our customer base - from activation to loyalty and win-back of churned customers - with clear KPIs to track success.
- Design and implement smarter ways to manage the customer base, including marketing automation, segmentation, and loyalty concepts that truly make a difference.
- Be the key stakeholder in rolling out and maximizing Salesforce, ensuring tools and processes are set up for growth.
- Strengthen our CRM capabilities - from customer database to analytics and marketing automation to secure more relevant communication channels.
- Apply customer frameworks (e.g. Customer Lifecycle, Touch Points, Segmentation) to accelerate customer-centric ways of working.
- Support colleagues to develop a customer first attitude, e.g. by offering customer research support in product development projects and set up interaction plans for the customer dialogue.
- Track and optimize the use of commercial spend towards our existing customer base, ensuring the most efficient enablers of customer lifetime value.
- Contribute joint efforts as a true team player - from developing our customer promise to driving major campaigns towards our existing customers.
- You will report directly to the Managing Director and work closely with the Head of Sales and our B2C teams in all markets, with a strong focus on operational impact.
- At least 3 years' experience in CRM, preferably combined with a broader Customer Experience role within a digital consumer business.
- Strong analytical skills with a passion for data and the ability to turn insights into real impact.
- Skilled in creating and shaping the tone of voice for customer communication.
- Experience in implementing and working with CRM and marketing automation tools - ideally Salesforce.
- A proven ability to combine strategic thinking with operational execution.
- Relevant education in marketing, business, or a related field - university degree is a plus, but proven experience is what truly counts.
- Excellent communication skills, both written and oral in Swedish and English.
SF Anytime is owned by SF Studios and is the leading video on demand service in the Nordics and Baltics. It offers a wide variety of films, ranging from the latest Hollywood blockbusters to independent movies and local Nordic favorites.About SF Studios
SF Studios, established in 1919, is one of the world's oldest film companies. Today SF Studios is the leading film studio in the Nordic region with its headquarters in Stockholm, Sweden and offices in Oslo, Copenhagen and Helsinki. The company is producing and distributing feature films and TV series as well as providing the streaming services SF Anytime and Blockbuster. SF Studios is part of the leading Nordic media company Bonnier.SF Studios and SF Anytime are collaborating with HITO in this recruitment process. Therefore, we kindly ask you to contact Nina Ahlström on +46704040044 or Staffan Öster on +46739513331 for any questions about the role.About the companySF Studios, founded in 1919, is one of the world's oldest film companies and the leading film studio in the Nordic region. Its business includes production and distribution of feature films and TV series and the streaming platform SF Anytime. SF Studios has its head office in Stockholm, Sweden and subsidiaries in Oslo, Copenhagen and Helsinki, and is part of the leading Nordic media company Bonnier AB.