Nordic Channel Marketing Specialist ( Maternity Cover for 6 Months)
Sony
- Kista, Stockholm
- Permanent
- Heltid
- Manage & coordinate all instore and digital marketing activities within the assigned channel
- Work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive Sony higher online sales within the assigned Sony business partners
- Online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion – Online SLC (Selection, Location, Condition)
- Improve search engines and organic rankings within the channel (Sony USP wording and visibility in accordance with search relevance)
- Omnichannel Consistent and Optimal product communication message within the assigned Sony business partners
- Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results
- Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel
- Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
- Targeting specific customer channels to promote SONY products, including pay-per-click ads, SoMe platforms, email, website contents and SEO strategies.
- Determine which platforms to advertise on and adapt campaigns accordingly
- Online Targets delivery / Analyze market/retail data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Effectively communicate with Channel Head Team and Directors
- University degree with relevant educational background for the role
- Fluent in Swedish and business English spoken & written
- Experience in Digital Marketing Retail (min 3 years), experience in Sales or Marketing valued
- Facts and figures oriented with excellent eyes for detail
- Commercially driven, proactive attitude and self-motivated
- Innovation, Creativity, Planning and Team Working capabilities.
- Knowledge in Microsoft Excel, Google Analytics, RSS, SEM (Google Adwords, Ads (FB, IG, Twitter and Youtube), CRM & other relevant IS tools (Assets creation, content management and UX are valued)