Brand Manager - Consumer Healthcare brands
Karo Healthcare
- Stockholm
- Permanent
- Heltid
- Lead and take firm ownership of the local brand development with a responsibility for P&L management including sales targets, media budget and margin improvement.
- Ensure global strategy implementation and give local input for strategic development.
- Drive the annual marketing and campagin planning cycle, including activation strategy and budget management while driving towards set growth targets.
- Execute marketing and campaign initatives and develop releveant assets, with high focus on digital channels.
- Secure efficient spend of marketing budget together with media agency.
- Develop and drive commercial projects together with key account managers.
- Set KPI’s. Measuring and reporting in-market and marketing campagin performance.
- University degree within business, marketing or equivalent
- Analytical skills and strong strategic insight in brand building
- Ideally experience with personal care / consumer health care brands in the pharmacy channel
- Digital marketing competence/experience/interest
- Excellent skills in Microsoft Office
- Fluent in Swedish and English oral and written.
- Motivated by Karo’s mission to improve people’s everyday health.
- High business acumen, with a strong orientation towards consumers, customers, and channels, including E-commerce.
- Highly ambitious, with a proactive, problem-solving attitude towards business opportunities and challenges.
- Understanding of regulatory requirements, technical product functions and communication of product benefits.
- High level of change and learning agility, coupled with a desire for continuous learning and development. Performance driven, team orientated, collaborative style combined with a clear responsibility for delivery and results.
- Excellent interpersonal and communication skills; able to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences.
- Strong demonstration of the Karo values - Challenge, Act, Connect, Care
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values