Signage Optimisation Lead

Arrive

  • Stockholm
  • Permanent
  • Heltid
  • 29 dagar sedan
We’ve signed up to an ambitious journey. Join us!As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.The Role – what you’ll be doingAs Signage Optimization Lead, you will be part of the POS (Point of Sales) team reporting into the head of POS Marketing. The POS team drives the vision and strategy of our exposure at point of sale, and globally. This includes testing, developing, managing and rolling-out our POS exposure material in close collaboration with Marketing Insights, Creative Design, Product and Distribution teams to drive consumer acquisition and revenue. Furthermore you will:
  • Collaborate with marketing insights and creative designers on the planning of research projects, production of stimuli material and implementation of findings into our POS exposure.
  • Work closely with our distribution, commercial and product teams to understand the business context and requirements, and support in building their growth successfully.
  • Deep-dive into the user journey and how drivers interact with our content at point-of-sale, making sure that our exposure drives optimal conversion.
  • Continue to evolve and improve our content, messaging and design roadmap to drive growth in line with the business strategy.
  • Collaborate with Marketing Insights to ensure a strong test & research roadmap, including A/B testing of signage, in aim to optimize messaging and designs for superior results.
  • Think local with the aim to tailor content for each context, while striving to scale processes, solutions and test results when possible.
  • Conduct competitor analysis and test our performance to ensure we remain ahead of the game.
  • Use Data Analytics as a sounding board for A/B testing and support in analyzing results and formulating recommendations.
Is this You?For this position, we are in search of a data-driven and curious marketer with both a drive for results and a strong analytical backbone. You naturally stay up to date with new trends, tools and tactics and independently learn best practices. Previous experience in working with signage or managing creative projects would be a strong benefit.We don’t think one size fits all, but a successful candidate might have the following:
  • 5+ years marketing or product management experience in a multi channel environment
  • 5+ years of cross-country experience
  • A proven track record of driving growth in the physical and digital space, working successfully with testing and experimentation
  • The ability to handle multiple projects in a dynamic environment
  • A good knowledge and experience from working with relevant KPI and measurements. A drive for results, a love for data and an ability to derive actionable conclusions from large data sets
  • A “be curious” mentality, a data-obsessed approach, with the ability to get things done while playing together as a team.
  • Operating in a very hands-on manner, understanding that the team is on a growth journey, while at the same time supporting to drive our POS vision and strategy.
  • Strong in stakeholder management and cross-cultural collaboration
  • Strong communication and collaboration skills
  • Business level English, both written and spoken
This role is based in Stockholm, Sweden.About usArrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.What we offer:
  • Flexible ways of working: combine working from home with working from the office, whatever is agreed on within your team.
  • Digital global onboarding: three days to indulge in learning & connecting with fellow new starters across the globe.
  • Pension, insurances & health reimbursement: A competitive pension, in combination with the basic package of insurances
  • Proactive health support: your wellbeing is important to us, which is why we offer proactive medical support, all depending on your need.
  • Wellness reimbursement: 5000 SEK/year
  • Mental well-being support via Blue Call
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.

Arrive